Golfer putting at sunset on a Florida course

Orlando, Florida · Est. Heritage 1955

Where Legacy Meets the Links

A Florida golf brand honouring the life and legacy of Edgar Bradley Mitchell — Navy veteran, pioneering photographer, and the man who taught his grandson the game.

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The Legend

The Man Behind the Initials

In 1955, an 18-year-old sailor named Edgar Bradley Mitchell bought his first camera for two dollars. What started as a way to record his travels during his Navy service became a lifelong calling — one that would make him the photographic chronicler of Orlando's Black community and, in 1963, the first African American photographer at The Orlando Sentinel.

E.B. opened a studio on South Division Street and spent decades shooting high school proms, weddings, football games at Black colleges, and Masonic gatherings. His stamp appeared on the back of nearly every photograph that documented Black life in mid-century Orlando.

But beyond the lens, E.B. had another love — golf. Under the Florida sun, he perfected his swing while wearing his signature pastel colors. He turned heads not just with his skill but with his style. He even studied diagrams in Golf Digest and handcrafted his own clubs.

When a Pine Hills golf pro once refused to let him play because of the color of his skin, E.B. talked his way onto the course — and by the end of the conversation, he'd made a friend. He never had to pay to play there again. That was E.B.: charm, perseverance, and an unwavering belief in showing up with grace.

At age seven, his grandson Gerard learned the game from E.B.'s patient hands. He taught him more than golf — he taught him about craft, about standing out for the right reasons, and about building something that lasts.

E.B. Mitchell after a tournament win
E.B. Mitchell loading golf clubs

E.B. Mitchell (right) after a tournament win · Orlando, Florida

“Whatever we can get our hands on of his is a museum piece.”

— The Orlando Sentinel, February 1988

Today

What Is E.B. Mitchell Golf?

E.B. Mitchell Golf Co. is a brand built by Gerard Mitchell to carry his grandfather's story forward. It lives at the intersection of heritage and innovation — honouring E.B.'s craftsmanship, style, and entrepreneurial spirit through three connected ventures.

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